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Joshua's brothers

Joshua Brothers partnered with Enterprise Helena to reposition and redesign their portfolio to allow the brand to move into the #2 consumer facing brand spot within the category. The new design demonstrates a stronger brand presence through the use of an identity that encompasses the brand’s family values – honoring the knowledge of our past, respecting our people and land, and delivering the highest quality tomato and cucumber.


I’m delighted to be involved in supporting agricultural development on St Helena. The farming on the island is fascinating, with most producers being small-scale and part-time, with then a few full-time farmers, producing livestock and/or crops in key areas around the island. 


 They started two polytunnels in 2009 and have now expanded to more than 10 tunnels, mainly producing tomato and cucumber for local food outlets.

Inside Greenhouse
Joshua Brother's
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